Going Green

For the last few days all I heard and read was how the Energy Bill is going to hurt the consumer and how it is going to cripple the US economy and the global economy by extension.
I am no environmentalist, but if we don't believe we are living on a distressed palnet and that global warming is a reality, we must be delusional. The palnet needs fixing and it needs it now.
It is not going to be cheap, and the longer we wait the harder and more expensive it becomes. Well of course cap and trade will hurt the consumer, not the legislation but how businesses will implement it, just pass the cost to the consumer. Airlines will just do that, the same way the fuel surcharge has been added the carbon tax (and I hate the term) will be added.
Yes, let us all take the easy way and pass the cost along. This legislation should be the dawn of a Green revolution (over dramatising a little, but what the heck) the start of a cycle of innovation and creativity and transformation of the way we do things and may be the way we live. All I hear is how bio fuels are more efficient for aircraft use, but what incentive does anyone have to make bio fuels the norm and not the exception, so they are produced intelligently without starving the planet and efficiently, that their cost is lower so the consumer and the environment can benefit.
This should help us redesign things and look again at what is considered conventional wisdom in business and life, we need a different kind of wisdom a GREENER and more begnin one.
It is a whole new ball game, a new clean slate waiting for millions of innovative ideas and creative solutions that will produce a whole new industry that will provide jobs, sustainable and stable jobs.

So please stop whining on how it will hurt the consumer and think how much more it will hurt all of us if we don't do anything about it.